Monday, February 23, 2009

Where's my M(oun)t(ai)n Dew?

This bodes well for a retraction of the redesign of "Mtn Dew", which is also a Pepsico product. As long as bloggers like me keep trying to stick it to the man.

"Mtn Dew" was formerly known as Mountain Dew. But then Pepsi apparently decided it was too good for efficient, clear, beautiful design. They changed the trade name of Mountain Dew to "mtn Dew" and redesigned the can of "mtn Dew" in some pretty heinous ways. It makes me steamed.

Dear Pepsi,
You're like someone's mom trying to send text messages. Useless abbreviations are not cool and irritate those of us who prefer marketing that follows standard rules of spelling and grammar. You know what's right, Pepsi. You're just a poser rebel, and it's lame.

Furthermore, realize that there is a large market of girls (ok... maybe just me) who drink Diet Mountain Dew like it's ambrosia. And we feel alienated by the hyper-masculine image Mtn Dew is putting out there! Gaming? Sports? The Adventures of Darrell Waltrip and Grease Monkey? Drinking Mtn Dew is like bad hair days, sweatpants, and NFL: it's frumpiness in a can. No matter how much I may LIKE sweatpants and the NFL, I don't necessarily look good liking it.

You know what girly soda looks like? Tab. Tab is a girly energy drink. You know who makes Tab? Coca-motherloving-Cola. Fortunately for you, Tab is an acquired taste. Once you acquire a craving for liquid Smarties... and metal... and butt... then the problem is solved. Until then... I want my Diet Mountain Dew back. The old one. With the swirly green logo with "Mountain Dew" in the middle. Even if it did look like the New York City Cyclones logo... it was still better than this disjointed green crap.

I hate you, Pepsi! And I hate that I'm completely addicted!

love,
claire

Dear proletariat and 18-25 age bracket,

Pepsi wants our money. They suck for taking the oun and ai out of our beverage of choice. Are we going to stand for this? No! Blog!

love,
claire

5 comments:

Anonymous said...

Mtn Dew is just wrong. Everybody HATES it! Mtn dew looks like its trying to be manly (and I admit, I like the DEW part)

http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php

But REAL MEN don't talk in textspeak!!!


So is the new Obama/Pepsi logo. Him I'm Barrack O-Pepsi! Stick to the OLD logos, smarties.

Beth Nell said...

This was so interesting, Claire! :-) Hehe, i enjoyed it.

Anonymous said...

Once again, you have enlightened me on something I didn't even realize existed. Now, I can't see a MTN Dew can without thinking of you. Wait a minute.... I couldn't see a Mountain Dew can without thinking of you. But, what is this about somebody's mom?? Do you know that it was tagged to my Facebook because of referring to "somebody's mom" trying to use textspeak? Don't you feel a little bad talking about me in a letter to Pepsi? Remember that EVERYBODY's mom is somebody's mom...so if you are talking about somebody's mom, you are referring to a WHOLE lot of people. If you can't say anything nice about somebody's mom, don't say anything at all. LOL. (couldn't resist that)
Love you, YOUR MAMA

Anonymous said...

Once again, you have enlightened me on something I didn't even realize existed. Now, I can't see a MTN Dew can without thinking of you. Wait a minute.... I couldn't see a Mountain Dew can without thinking of you. But, what is this about somebody's mom?? Do you know that it was tagged to my Facebook because of referring to "somebody's mom" trying to use textspeak? Don't you feel a little bad talking about me in a letter to Pepsi? Remember that EVERYBODY's mom is somebody's mom...so if you are talking about somebody's mom, you are referring to a WHOLE lot of people. If you can't say anything nice about somebody's mom, don't say anything at all. LOL. (couldn't resist that)
Love you, YOUR MAMA

insomniaclolita said...

LOL it might be a gasp factor but I never drink mtn dew ever in my life before. How sad. I would go get myself one soon.